Connecting brand to community

Client:

MTN Uganda

Services:

MTN Uganda Telco Brand Marketing & Product Positioning

Date:

Q2 (April–June).

Tools:

Analytics

Project overview

Dynamic, youth-oriented, and community-centric. Q2 maintained brand relevance across spiritual, cultural, and lifestyle touchpoints — reinforcing themes of empowerment, access, and unity.

3 April 2025 · Old Taxi Park, Kampala
Blood Donation Drive — Kabaka's 70th Birthday
MTN Uganda kickstarted the Kabaka of Buganda's 70th birthday celebrations with a nationwide blood donation drive, transport fare discounts, and special voice bundles. The campaign earned MTN strong praise as a caring, responsible corporate citizen deeply aligned with cultural values.

11–16 April 2025 · New Taxi Park, Kampala
MTN Kabode Supa Smartphone Launch
The Kabode Supa launched with a UGX 45,000 deposit and low daily installments (Mpola Mpola model), plus 16GB free data. CEO Sylvia Mulinge attended the public launch. Coverage across 8+ outlets praised the device for advancing digital inclusion and affordability — encapsulated by the theme "Together, our vibes are unstoppable."

Post-event content amplification

Community & regional outreach

Strategic PR for Tier 2–3 campaigns

Media relations and placement follow-up

On-site & remote media management

Press packs: releases & media lists

Sentiment tracking & reporting

The outcome

Campaign Performance at a Glance

1 +

Campaigns & activations executed

1 +

Media outlets secured across all platforms

1 M+

Community investments activated via PR

1 %

Positive or neutral sentiment across all mandates

You bring the story. We make the world pay attention.

Connecting brand to community

Dynamic, youth-oriented, and community-centric. Q2 maintained brand relevance across spiritual, cultural, and lifestyle touchpoints — reinforcing themes of empowerment, access, and unity.

Campaign Performance at a Glance

1 +

1 +

1 M+

1 %

You bring the story. We make the world pay attention.